Vector Art, Redrawn by Hand

Digitizing is turning your logo or artwork into a stitch file your embroidery machine can actually read — basically a map that tells the machine where to stitch, when to change thread color, and when to trim. It's not the same as just scanning or resizing an image; the whole thing gets rebuilt as stitches from scratch.

No. Every file is built by hand — stitch direction, density, and underlay are all set manually by a person, not generated automatically.

Yes, generally. Small text and fine lines don't always translate well to thread — as a rough guide, letters under about 5mm tall tend to lose their shape once stitched. If your design has tiny detail, we'll usually flag it and suggest a small adjustment before digitizing, rather than just running it as-is and hoping for the best.

A lot of shops price purely by stitch count, which means you don't know your final cost until the file's already done. We price by design complexity instead, so you get a number upfront, before we start.

That's pretty common, honestly. A rough sketch, an old low-res logo, even just a written description works — we can build from that. If the image is really unclear, we'll usually ask a quick question or two before starting rather than guessing.

Yes, quite a bit differently. Caps are curved and shift around during stitching, so those files get built with a center-out stitch order to keep everything aligned. Jacket backs, performance fabrics, and left-chest placements all get handled a little differently too — the placement affects how the file needs to be built, not just the artwork.

Standard orders are usually done within 1–2 business days. If you're on a deadline, say so upfront — rush options are generally available, and it's easier to plan for than to scramble later.

We'll match as closely as possible if you give us the code or thread number, but it's worth knowing thread doesn't always have an exact match to every Pantone shade — lighting and fabric texture can shift how a color reads too. If there's no perfect match, we'll flag it before finishing your order rather than assume you're fine with the closest option.

If it's a production issue — density, registration, stitch quality — we'll fix it for free. That's the whole point of the guarantee: a file that opens isn't the same as a file that sews right, and we're not done until it does.

No — keep them on file so you're not starting over if you place the same order again down the line, or if a file gets lost on your end. Just reach out and we'll re-send it.